So, you want to know how to build your list? Good; you are in the right place.
Chances are, if you are here reading this, then you are probably new to Internet Marketing or maybe just confused by all the information about list building circulating around the intergoogleweb or whatever it is we are calling it all nowadays.
Well let me help you to cut through all the rubbish and give you a simple yet effective strategy to follow, show you how to build your list the right way and be rewarded with err… some names and email addresses of responsive buyers. How about that? A fresh approach I know. Honestly, its not rocket science, if it was, I certainly wouldn’t be here giving you my 2 cents worth!
Right, before we get into the ‘How’, I need to talk about the ‘Why’…
How to build your list? No WHY….
It does not matter if you have been around internet marketers for a day or since you could actually buy a .COM without a thesaurus and a four leaf clover stuck behind your ear. You will have read or heard the following statement:
The money is in the list…
So the obvious answer is money, yes… but, you also build a list for control. Think about it, when you have no email list you have no control. You are reliant on search engines and advertising to monetize and drive traffic to your sites. This can be costly and take up too much of your time. When you have an email list, the reliance on the these other influences negates, as ‘you’ control your list and monetize it yourself. You know longer rely solely on outside influences and their fickle ways for your monetization.
- Money - It’s easier to sell to an existing buyer base than it is finding new subscribers. You can therefore keep reselling to your list. Whether this is with your own, or with affiliate products.
- Control – Once you have an email list, you control it. You are not reliant on outside agencies controlling your traffic or monetization.
For one reason or another a lot of Internet marketers have not built or do not know how to build an email list; some from a fear of the process, others because they prefer a more detached approach to running their business and many more have lacked the insight to do so when they were starting out online. Don’t be one of these. By not list building you are missing out on so many opportunities and leaving a boat load of money on the table (it’s a big table). Don’t get me wrong, you can survive in this industry without an email opt-in list, but you will be the poorer for not having one.
How to build your list – the right way
I want to now re-qualify my earlier statement, that ‘the money is in the list‘, it isn’t…
‘The money is in your relationship with the list!’
It does not matter if you have a gazillion people in there, if you have no relationship with your email list you wont make a dime off them. It is not an ATM, you will find Internet marketers who will churn and burn you, I have been on those lists, you probably have too and if you haven’t, you will be and if you don’t know who they are, they are the ones trying to sell you the push button Internet millionaire riches today B.S – don’t go down that route. You won’t have an email list very long if you do. You need to grow and nurture your list. Treat it like a friend, over deliver on your promises and don’t promote crap. I am on certain mailing lists that I could buy what they are promoting without looking at the sales pages and know I wont be ripped off or disappointed. I always do look first by the way (as you should), but my point is they have built trust to the point where I don’t have too. Aim for that, your reputation will be second to none.
How to build your list and not talk about it?
My well intentioned start to this post, was to show you an over view of how to build your list. I didn’t do to well on that count, but it is important to know why you are building a list, if you know why, the how will become easier. I will be covering this in my second post – How To Build A List – please be on the lookout for it in the next few days.
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