If you are doing business on the Internet today; it won’t have escaped your notice, that the opportunities are pretty much limited to your own imagination and keeping within the boundaries of the law. There are a huge amount of people just waiting to gobble up whatever information or product it is you have to offer. But as any savvy internet marketer will tell you, it is easier to sell to a group of people who have already shown themselves to be buyers, or have at least been warmed up to the prospect of buying…
Which is why it is essential to start list building.
It is to this end, that anyone who is looking to make a long term income online, needs to grow email list of individuals to market their products too, over and over again. List building and the ability to monetize your email lists, should be a part of every internet marketer’s strategy.
The simplest way to start list building, is to give away something of interest to your target market (niche) in exchange for their name and email address. The more valuable your ‘offer’, the more likely it is that you will generate a response. This free offer can come in the form of a report, eBook, video etc. Just make sure it offers value to your prospects and over delivers in quality. Remember, this is probably your first impression so make it a good one.
To capture your prospective subscribers name and email address you will need an email opt in box. There are two avenues you could go down here; the first is to sign up with an auto-responder service. This will enable you to set up email campaigns across your lists and automate your list building. An auto-responder relieves you of all the headaches that come with cumbersome email marketing campaigns. The second is to buy a piece of list building software and install it on your computer and use your email account to service your list. This can be problematic, as you can be flagged as a spammer by your email service provider, there is also the time consuming work involved in sending hundreds, if not thousands of emails out to your list every time you want to contact or promote a product to them. This method is OK if you are just discovering how to build a list and the budget is tight.
When learning how to build a list, you also need to know how to drive traffic to your squeeze page, you can do this several different ways.
Article Marketing is an effective way to get traffic back to your site. Write and submit original articles to directories such as e-zine articles or create a Squidoo lens. If the thought of writing articles fills you with nausea, then fear not as there are many freelancers out there who will do it for you. You can get a 500 word article written for as little as $5. You can also find software to submit articles for you, and again you could also pay somebody else to submit them. Remember to put a signature box at the bottom of each of your articles with a link back to your squeeze page. Submitting a well written and knowledgeable article that you allow others to use, can lead to it going viral and giving you lots of traffic back to your squeeze page and enhance your list building efforts.
Joining a Forum in your niche area is another way of creating traffic when looking at how to build a list, find a few forums in your niche area, join them and then go ahead and take part in the boards. Only join those that allow a link in your signature block. Every time you leave a comment, you leave a link to your Squeeze page. Only leave valuable and relevant comments in the forum though or you will quickly get pinged as a spammer.
Paid Advertising via Google, Yahoo, Bing or Facebook, be aware that PPC advertising can be an expensive failure if not done correctly. You need to do your keyword research diligently. Use the free Google Adword/Keyword Tool. Do not just jump in with what you think might work… You should find out what the competition is like first. Just Google the keyword phrases you want to use and see how many advertisers are already there? If there are over 50 there will be stiff competition, below that and you have a chance to get on the first page. You can now create your ads, do one for each keyword and include this in your title. Track your ads and see which are the best converters. Do not forget to set your daily budget and the maximum you are prepared to Pay Per Click!
You now have the basics of how to build a list.
If you want to know more about list building - How to build a list!
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